Digital Chocolate Assignment Example | Topics and Well Written Essays - 500 words

Digital Chocolate - Assignment Example The cultural diversity, commitment, as well as the prowess depicted by its workforce, has significantly enhanced its growth (Harris and Hartman 51). In as much as the company has witnessed a remarkable growth in its revenue, it has also encountered several challenges, which have disrupted its endeavor to lead in the phone gaming world. Additionally, this script highlights some of the Organizational Behavior (OB) theories, exploited by the company in attaining its success. As the company performs its activities, the literature has it that it has faced hordes of challenges, some of which have resulted to filling of a court case. For instance, there was an epoch when the company felt threatened by the fact that Zynga, a growing mobile gaming company was threatening it. Digital chocolate complained about the usage of their trademark by Zynga. The company claimed its entitlement to the usage of the Mafia wars, while conducting business. However, by the moment of filling the complaint, Zynga had already made paramount revenues through its usage; therefore, the challenge. Sources have it that it incurred innumerable expenses during the process of filing the complaint. In addition to the above, research shows that in the recent past, the social games industry has recorded losses, and only a fraction of such industries noted a significant growth in their revenues. The key reason for the above is the poor marketing styles employed by the majority of them. The issue of virility, as well as the incorporation of a multicultural workforce, has also impeded the anticipated growth. One of the theories highly utilized by this company is the classical organization theory. As depicted in the management of the Digital Chocolate, the above-mentioned theory enforces the reduction of diversity in an organization (Harris and Hartman 52). The management panel of the Digital Chocolate has ensured effective utilization of the above theory. The workforce only engages in